FRANSISCA SUPANDI
TRAINER & CONSULTANT
THE FOUNDER OF MAGIC SUCCESS JOURNAL
PERSONAL DETAIL
Place & Date of Birth : Medan, December 14th 1974Civil Status : Single
Religion : Catholic
Handphone : +62 9899 360968
Hobbies : Reading, watching movie, music & arts,
sports (swimming, billiard and gym), yoga.
Active Language : Indonesia & English
Specialization : - Marketing & Communication (ATL, BTL,
Brand Activation, etc)
- Operational Field (including Sales)
- Internet Marketing
EDUCATIONAL RECORD
Bachelor of Engineering : Marjoring in Civil, Tarumanagara University. Jakarta, 1992 – 1997
Senior High School : St. Antonius Jakarta (1989 – 1992)
Junior High School : St. Thomas Medan (1986 – 1989)
Elementary School : St. Joseph Medan (1980 – 1986)
NON FORMAL EDUCATION, TRAINING & SEMINARS
• As A Trainer
o Exclusively Mind Mapping Certified Trainer – Malaysia, February 2006, held by Stabilo Malaysia
• Training, Seminars & Workshop
o Balance Score Card (Strategy & Performance Management) : November 14-15, 2008
o Professional Success Program Plus walk in fire experiences, November 7, 2008
o Internet Marketing 101 – Fabian Lim from Malaysia, May 2008
o Financial Revolution by Tung Desem Waringin, JITEC, April 2008
o Datascrip In House Training & Workshop ( 2003 – 2006 )
- Commucation Skill Advance
- Marketing & Sales Skill
- Management Skill Workshop
- Blue Ocean Strategy – 2005
The Preview of NLP (Neuro Linguistic Program) 2002
o Monthly Marketing Forum Seminars by Hermawan Kertajaya ( 2004 – 2006 )
EMPLOYMENT RECORD
May 2009 – Now : Product Line in Charge
Employer : PT. Pacific Paint
Function & Responsibilities:
1. Handling all product and all brand for Water base and Solvent base : Metrolite, Glotex, Finatex, Jatilux, etc.
2. Developing the marketing strategies to establish proper market positioning, pricing, product, placement and segmentations of the company’s products to support the growth target.
3. Monitoring and analyzing the trend of current and new products in addition to organizing and compiling product lists describing products, products specifications and pricing details.
4. Conducting the product training on new and existing products and sales & marketing strategies whenever the need arises.
September 2008 – Now : Product Management Department Head
(Holisticare Ester C Range Product)
Employer : PT. Totalcare Nutraceutical
Function & Responsibilities:
1. Handle Holisticare product range : Holisticare Ester C, Kids and BioCalci-72 as well.
2. Develop the marketing strategies to establish proper market positioning, pricing, product, placement and segmentations of the company’s products to support the growth target.
3. Marketing activities both : above and below the line (ATL & BTL)
• Above The Line : TV Comm of Holisticare and BioCalci-72
• Below The Line / Brand Activation for:
o Exhibition at Malls for BioCali-72
o Roadshow at Schools for Ester C KIDS
4. Manage the external and internal agencies to ensure the timely development and implementation of both strategic and tactical marketing communication campaigns.
November 2006 – August 2008 : Sales & Marketing Division Head / Indonesia Country Manager
Employer : PT. Pelikan Indonesia
Subsidiary of Pelikan Asia Sdn Berhad, Malaysia
Function & Responsibilities:
1. Responsible to assist and support the Board in the development and implementation of corporate plans and strategic initiatives of Pelikan Group
2. Business Operation of the group in the territory of Indonesia and to support the group in the following areas :
a. Responsible to meet the annual sales budget set by the company.
b. Responsible for the products profit & loss i.e :
i. The need to identify the sales of the particular product and the corresponding expenses for the product for example the cost of sales, advertising and promotion expenditure on the product, samples given out, extra packaging and design costs, discount given for that product.
c. Lead the sales and marketing team in the planning and development of the marketing and sales strategies consistent with the overall goal and objectives of the business.
3. Manage the total advertising and promotion expenses to be within budget while maximizing investments / returns to the company.
4. Manage all marketing and sales records to ensure the timely preparation and completion of monthly reports and any ad-hoc reports as needed.
5. Ensure all sales and marketing employees are competent through appropriate training, knowledge, skills and attitude.
6. Conduct a training on new and existing products and sales & marketing strategies whenever the need arises.
7. Managing all customers inclusive of dealers and partners ensuring their satisfaction.
8. Ensure the continual development and expansion of channel distribution.
Best Achievement:
1. Set up the company and organization from the basic of PT. Pelikan Indonesia as a representative office in all Indonesia to covers Indonesia area.
2. Pelikan product and it’s range has distributed to more than 100 outlets of Modern Book Stores ( Gramedia, Gunung Agung, Karisma and modern locak chain stores) and more thn 50 retail stores at traditional market.
3. Brought thw old Pelikan image stationery become a complete range modern product stationery, and compete with the competitors brand in it’s categories.
4. The successfull Press Conference to introduce and re-launched the brand was done on February 2006 to communicate and enter to Indonesia market and raise the brand of Pelikan product.
Feb 2003 – Oct 2006 : PT. Datascrip as Marketing Manager
Stationery & Automation Division
Function & Responsibilities:
1. Handle 11 brand of stationery products (Stabilo, PaperOne, Pronto, Maped, Passion, IBM disket, Imation, Canson, Tombow, Colop, Elit Paper).
2. Develop the marketing strategies to establish proper market positioning, pricing, product, placement and segmentations of the company’s products to support the growth target.
3. Manage the external and internal agencies to ensure the timely development and implementation of both strategic and tactical marketing communication campaigns.
4. Monitorin g and analyzing the trend of current and new products in addition to organizing and compiling product lists describing products, products specifications and pricing details.
Best Achievement:
1. Conducted 8 big seminars of Mind Mapping & Speed Reading in 4 Big Cities in Indonesia (Jakarta, Jogya, Semarang & Pekan Baru) on May 2006 with the special purpose to introduce and develop the market dan sales of Stabilo Point 88.
2. Conducted 2 BIG EVENT and successfully has breakthrouh MURI (Museum Record of Indonesia) twice :
a. The longest POEM about the environment. The poem was written down with Stabilo product (Point 88 and Pen 68), with more than 1500 children at JHCC on September 2003.
b. The Longest Manga drawing 200 meters at La Piazza Kelapa Gading on October 2005.
3. Conducted the project of Passion paper brand from the beginning : looking for the supplier, production, distributing, marketing & promotion, until launching and ready to be sold at the market
Oct 2001 – Feb 2003 : Modern Group as Assistant Marketing Manager Retail
M Photo Studio Division
Function & Responsibilities:
1. Developing the outlets of M Photo Studio, the photograpy retail outlet with teenagers segmentation.
2. Developing the franchise system of M Photo Studio and the operational as well ( survey and analyse the location, position and the programs)
Best Achievement:
1. I’ve created the big and sucessfull contest to promote the outlets of M Photo Studio by having join promotion with teenager magazine ANEKA YESS with the theme : M Photo Studio Photo Contest.
2. Created and developed the programs for teenagers at M Photo Studio
Sept 2000 – Oct 2001 : PT. Interdelta Kodak as a Product Supervisor for Paper & Chemical Product
Jan 1998 – Sept 2000 : TATIA GROUP as a Product Management
Under Division of Marketing Department
